6 Ways to Improve your Spa’s Website Traffic by Blogging
Have you had the same website content for the last few years? Sprucing up your content regularly will help keep your spa relevant and your customers interested. Creating a blog is a great way to deliver quality content to the audiences you want visiting your website more frequently.
Our mission is to attract more people to your website— creating a quarterly blog calendar will help execute this mission successfully. Along with providing a great visual representation, this calendar will be your safety net when you’re feeling overwhelmed by everyday stressors. Keep in mind that your new blog does not have to be another daunting task on your to-do list. Plan it out ahead of time to produce quality content without feeling rushed or forced!
While on the topic of quality content, we also need to think about who we want to produce this content for. Dedicating your blog to a specific niche audience will welcome the clientele you want frequenting your website. Maintaining that dedication will help build a loyal audience that keeps coming back for more.
At this point, you have set a solid foundation for your blog and can now focus on work behind the scenes! Part of this includes creating a Search Engine Optimization (SEO) strategy plan. Search Engine Optimization is the process of tailoring and improving your site to increase its visibility when people online search for products or services related to your business. In simple terms, this will help improve the quality and quantity of the audience visiting your site, increase your brand awareness, and attract local customers. You can do this on your own with enough research or you can reach out to a professional for support.
Social media platforms like Instagram and Facebook have made reaching out for support easy. This is why cross promoting your blog posts across all your social media platforms and email chain is beneficial. That one aunt who spends a lot of time on Facebook is just waiting to read and share your blog post to all of her friends!
Once your aunt is subscribed and hooked on your blog posts you can’t leave her hanging for months at a time! One of the largest mistakes you can make throughout this process is becoming inconsistent with your blog. This will lead to less engagement and disappointed readers. Refer to your blog calendar, figure out when and how frequently you want to post, then do your best to stick with it. Aunt Mae will be so proud of you!
Last but not least, you should be proud of the content you are putting out there! If you are not passionate about what you are sharing, it will show. If you provide real and genuine content, you can expect real and genuine people flooding your website. Those people will not only support your blog, but they will also support you!
Now you are ready to get started on your blog! Don’t forget to create your own blog calendar to relieve stress and help set you up for success. Once you have that in place, it will be easier to follow through with quality content for your blog. Managing your time, doing your research, and having fun with your blog will lead to one heavily trafficked website. Remember to thank Aunt Mae for the support!
